Book launch The Growth Formula - Eric Lauwers

Why are some companies growing and others not? Eric Lauwers knows the answer. Not from theory, but from more than thirty-five years of practical experience - from representative to CEO of international companies such as AB InBev, Arvesta and Crop's.

Practical:

Date: Wednesday, May 13, 2026 from 8 a.m. to 10 a.m., book launch starts at 8:30 a.m.
🥐 Breakfast included
Location: Value Square, Schoonzichtstraat 23A, 9051 Sint-Denijs Westrem

In his book The Growth Formula he brings growth back to the essentials:

growth = strategy × culture × execution

The six pillars, mindset, focus, leadership, team spirit, culture and guts, determine whether a transformation succeeds or fails. No academic models, but the lessons from dozens of transformations and change processes that he led himself.

During this exclusive breakfast session, Eric shares his insights with a select group of entrepreneurs and investors. Don't expect a 100-slide PowerPoint, expect an open conversation about what actually works if you want to grow a business.

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